FCancer is dedicated to the prevention (Prevent), early detection (Detect) and psychosocial support (Unite) of cancer. It is a movement that creates a raw and authentic space by harnessing the cumulative experience of their community, Generation Connected. Gen-C is defined by a behavior rather than a birthdate, they consume digital content as their main source of information and may span across traditional generations. With wit, edge, and humor, FCancer is changing the way people talk about cancer. Through digital media, programs and events, FCancer believes its community will be the generation that ultimately improves health outcomes. FCancer is a tax-exempt 501(c) 3 registered charity co-founded by Yael Cohen Braun and Julie Greenbaum. For more information, visit LetsFCancer.com or follow @letsfcancer.