Through the power of entertainment, Red Nose Day raises awareness and money to help kids who need us most—at home and around the world. Red Nose Day launched in America in 2015 with a mission to end child poverty. It has raised nearly $60 million in its first two years in the US. Funds raised support programs that ensure children living in poverty are safe, healthy, educated and empowered. Red Nose Day started in the UK in 1988 and has raised over $1 billion globally in the last 25 years.